![]() ![]() ![]() And your granny’s online art shopping habits? The report says that Gen X collectors were the most active in buying works on Instagram (36%), higher than their younger Millennial and Gen Z peers. Art Basel’s Mid-Year Review 2021 market report revealed that the percentage of people who had directly bought art on Instagram had fallen slightly from 34% in 2020 to 32% in the first half of 2021. “Soon, everyone you know will be buying art there (even your granny),” he wrote. This tallies with one of the 2021 predictions for the app that Kenny Schachter, art dealer, writer and avid Instagrammer, shared in this column in January. He added that the pandemic has “accelerated the shift of commerce from offline to online by a number of years”. In the spirit of transparency, Mosseri revealed in his June video that Instagram’s key areas of focus are now creators, video, shopping and messaging. In principle, this information should make the app easier for creators to use but the constant updates can be hard to keep up with. “It’s hard to trust what you don’t understand,” Instagram writes in one such article. These posts are a direct result of several user data breaches and exposés about Facebook, which owns Instagram. Instagram has made notable efforts to be transparent, using its official blog to announce changes in things like its privacy settings and to explain how certain elements work, like its mysterious algorithms. ![]()
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